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Colors

Davenport University’s official colors help make our communications instantly recognizable as representing DU. It is important to consistently use the correct shades of red, blue, gold, green, grey and black shown in the colors section of this guide.

Primary Colors   

Davenport University’s official colors help define our image — from publications to ads to the web.

Secondary Colors   

These colors can be used as secondary colors to complement the primary colors. When you need to use design colors in addition to the primary red, black and grey, choose these colors.

Davenport Red / Primary Color

Red is DU’s most recognizable color and the one that should be used when possible. It is important to use the right red, shown here. Unless the print job is a one- or two-color press job, use the CMYK formula for PMS #485, not the PMS swatch.

Davenport Black / Primary Color

Note: See this page for how to use the Davenport logo when only black printing is available.

Davenport Cool Grey #11 / Primary Color

Unless the print job is a one- or two-color press job, use the CMYK formula for the grey, not the PMS swatch. The CMYK formula for PMS Cool Grey #11 is also for use in black-and-white print jobs.

Davenport Light Grey #5 / Secondary Color

Unless the print job is a one- or two-color press job, use the CMYK formula for the grey, not the PMS swatch. The CMYK formula for PMS Cool Grey #5 is also for use in black-and-white print jobs.

Davenport / Secondary Colors

To use design colors in addition to the primary red, black and grey, choose these secondary colors.

To the right is one example of using the secondary colors.

Davenport Blue / Secondary Color

The blue is NOT a PMS color. Use the corresponding formula depending on output (print/screen/web).

Davenport Gold / Secondary Color

The gold is NOT a PMS color. Use the corresponding formula depending on output (print/screen/web).

Davenport Green / Secondary Color

The green is NOT a PMS color. Use the corresponding formula depending on output (print/screen/web).