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Davenport Value: A Dual Degree Program 

Consider this program for value today and higher earnings potential when you graduate. This unique dual-degree opportunity offers you the opportunity to earn a BBA in human resource management and a MBA with a concentration in strategic human resource management in a single 150-credit hour program. If you thrive on driving change, planning and analysis, this program can launch a rewarding career – and save you thousands of tuition dollars from pursuing individual degrees. The BBA/MBA strategy will prepare you to effectively:

  • Analyze operations 
  • Address competition
  • Survive volatile markets
  • Improve process efficiency 
  • Plan and implement change


Graduate with Twice the Power 

When you graduate from our strategic management program, you’ll have more of what employers are looking for:

  • bachelor’s degree with learning focused on the fundamentals of human resource management with an emphasis on skill-building and real-world application
  • master’s degree concentrated on the strategic role of human resource management in today’s competitive business environment.

In-Demand Careers

Your dual BBA/MBA in Strategic Management qualifies you for many opportunities, with unlimited advancement potential. Human resource management positions in 2010 earned salaries starting at $52,690, with strategic manager positions paying $72,690 and up. Positions include:

  • Business Intelligence Analyst 
  • Business Operations 
  • Chief Executives 
  • City or Municipal Manager
  • Department Supervisor
  • Entrepreneur
  • Facility or Operations Manager
  • Government Administrator
  • Marketing and Sales 
  • Production Manager
  • Project Managers


 Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • The opportunity to join multiple professional organizations through our student chapters
  • A broad range of organizations across Michigan and the nation regularly hire DU graduates
  • Tuition savings with the dual Strategic Management degree program

The DU Advantage

  • Courses available both online and in classroom
  • State-of-the-art online technology and support
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences

Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

Available online or on campus. 

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Full Curriculum



This program provides students with the opportunity to earn a Bachelor of Business Administration in Management combined with a Master of Business Administration with a concentration in Strategic Management. 

The BBA/MBA program in Strategic Management is designed to give individuals the skills necessary to advance in their field.  By combining the two degrees, students benefit from the depth and breadth of the coordinated course offerings. While the bachelor’s degree focuses on business fundamentals and specific management disciplines in a learning environment that balances textbook theory with real-world management application, the master’s degree focuses on strategic decision-making skills essential to corporate success in both the private and public sectors.
Prior to beginning graduate level study:

  • An Admission Application to the graduate program should be submitted upon completion of 90 credit hours.

  • A Statement of Purpose must be submitted prior to beginning graduate-level coursework.

Undergraduate degree completion:
  • Student may submit an application for graduation for the BBA Strategic Management upon successful completion of all required undergraduate courses and ACCT640, MGMT645, and MKTG610.


**Which class should I take? When should I take it?  Please click here for a recommended program sequence.

Foundations of Excellence39 cr.
ACES100Achieving Career and Education Success3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125Introduction to Environmental Studies3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN120Introduction to Business3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major76 cr.
BUSN225International Business3 cr.
BUSN303Business Research3 cr.
BUSN488TBBA Major Field Test0 cr.
BUSN495Business Planning Capstone4 cr.
FINC223/235/320Entrepreneurial Finance/Financial Analysis for Business Managers/International Finance3 cr.
GPMT287 or HRMG431Principles of Project Management or Negotiation and Dispute Resolution3 cr.
HRMG213Human Resource Management3 cr.
MGMT321Organizational Behavior3 cr.
MGMT330 or MGMT357International Management or Operations Management3 cr.
MGMT375Leadership Theory and Discovery3 cr.
MGMT399Certified Manager Preparation3 cr.
MGMT440Strategic Management3 cr.
MGMT490 or SABR381Management BBA Internship or Study Abroad Experience3 cr.
Graduate Level courses(39) cr.
ACCT640Managerial Accounting3 cr.
BUSN650Business Analysis3 cr.
ECON625Managerial Economics3 cr.
FINC620Financial Management3 cr.
HRMG700Managing Human Resources3 cr.
MGMT645Organizational Development and Culture3 cr.
MGMT725Effective Leadership3 cr.
MGMT735Managing Projects3 cr.
MGMT745Operations and Quality Management3 cr.
MGMT755Strategic Management and Planning3 cr.
MGMT780Global Business Strategies 3 cr.
MKTG610Marketing Strategies 3 cr.
Capstone3 cr.