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Davenport Value: A Dual Degree Program 

Consider this program for value today and higher earnings potential when you graduate. This unique dual-degree opportunity offers you the opportunity to earn a BBA in human resource management and a MBA with a concentration in strategic human resource management in a single 150-credit hour program. If you thrive on driving change, planning and analysis, this program can launch a rewarding career – and save you thousands of tuition dollars from pursuing individual degrees. The BBA/MBA strategy will prepare you to effectively:

  • Analyze operations 
  • Address competition
  • Survive volatile markets
  • Improve process efficiency 
  • Plan and implement change


Graduate with Twice the Power 

When you graduate from our strategic management program, you’ll have more of what employers are looking for:

  • bachelor’s degree with learning focused on the fundamentals of human resource management with an emphasis on skill-building and real-world application
  • master’s degree concentrated on the strategic role of human resource management in today’s competitive business environment.

In-Demand Careers

Your dual BBA/MBA in Strategic Management qualifies you for many opportunities, with unlimited advancement potential. Human resource management positions in 2010 earned salaries starting at $52,690, with strategic manager positions paying $72,690 and up. Positions include:

  • Business Intelligence Analyst 
  • Business Operations 
  • Chief Executives 
  • City or Municipal Manager
  • Department Supervisor
  • Entrepreneur
  • Facility or Operations Manager
  • Government Administrator
  • Marketing and Sales 
  • Production Manager
  • Project Managers


 Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • The opportunity to join multiple professional organizations through our student chapters
  • A broad range of organizations across Michigan and the nation regularly hire DU graduates
  • Tuition savings with the dual Strategic Management degree program

The DU Advantage

  • Courses available both online and in classroom
  • State-of-the-art online technology and support
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences

Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

Available online or on campus. 

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Full Curriculum



This program provides students with the opportunity to earn a Bachelor of Business Administration in Management combined with a Master of Business Administration with a concentration in Strategic Management. 

The BBA/MBA program in Strategic Management is designed to give individuals the skills necessary to advance in their field.  By combining the two degrees, students benefit from the depth and breadth of the coordinated course offerings. While the bachelor’s degree focuses on business fundamentals and specific management disciplines in a learning environment that balances textbook theory with real-world management application, the master’s degree focuses on strategic decision-making skills essential to corporate success in both the private and public sectors.
Prior to beginning graduate level study:

  • An Admission Application to the graduate program should be submitted upon completion of 90 credit hours.
  • A Statement of Purpose must be submitted prior to beginning graduate-level coursework.

Undergraduate degree completion:

  • Student may submit an application for graduation for the BBA Strategic Management upon successful completion of all required undergraduate courses and ACCT640, MGMT645, and MKTG610.


**Which class should I take? When should I take it?  Please click here for a recommended program sequence.

Foundations of Excellence 39 cr.
ACES100 Achieving Career and Education Success 3 cr.
COMM120 Presentation Techniques 3 cr.
ECON200 Microeconomics 3 cr.
ECON201 Macroeconomics 3 cr.
ENGL109 Composition 3 cr.
ENGL110 Advanced Composition 3 cr.
ENGL311 Professional Writing 3 cr.
ENVS125 Introduction to Environmental Studies 3 cr.
MATH125 Intermediate Algebra 3 cr.
SOSC201 Diversity in Society 3 cr.
STAT220 Introduction to Statistics 3 cr.
HUMN Humanities Elective 3 cr.
SOSC Social Science Elective 3 cr.
Foundations of Business 32 cr.
ACCT201 Accounting Foundations I 4 cr.
ACCT202 Accounting Foundations II 4 cr.
BITS211 Microcomputer Applications: Spreadsheet 3 cr.
BUSN120 Introduction to Business 3 cr.
BUSN210 Professional Ethics 3 cr.
CISP112 Applied Information Technology 3 cr.
FINC211 Corporate Finance 3 cr.
LEGL210 Business Law Foundations 3 cr.
MGMT211 Management Foundations 3 cr.
MKTG211 Marketing Foundations 3 cr.
Major 76 cr.
BUSN225 International Business 3 cr.
BUSN303 Business Research 3 cr.
BUSN488T BBA Major Field Test 0 cr.
BUSN495 Business Planning Capstone 4 cr.
FINC223/235/320 Entrepreneurial Finance/Financial Analysis for Business Managers/International Finance 3 cr.
GPMT287 or HRMG431 Principles of Project Management or Negotiation and Dispute Resolution 3 cr.
HRMG213 Human Resource Management 3 cr.
MGMT321 Organizational Behavior 3 cr.
MGMT330 or MGMT357 International Management or Operations Management 3 cr.
MGMT375 Leadership Theory and Discovery 3 cr.
MGMT399 Certified Manager Preparation 3 cr.
MGMT440 Strategic Management 3 cr.
MGMT490 or SABR381 Management BBA Internship or Study Abroad Experience 3 cr.
Graduate Level courses (39) cr.
ACCT640 Managerial Accounting 3 cr.
BUSN650 Business Analysis 3 cr.
ECON625 Managerial Economics 3 cr.
FINC620 Financial Management 3 cr.
HRMG700 Managing Human Resources 3 cr.
MGMT645 Organizational Development and Culture 3 cr.
MGMT725 Effective Leadership 3 cr.
MGMT735 Managing Projects 3 cr.
MGMT745 Operations and Quality Management 3 cr.
MGMT755 Strategic Management and Planning 3 cr.
MGMT780 Global Business Strategies 3 cr.
MKTG610 Marketing Strategies 3 cr.
Capstone 3 cr.