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We’ve Got Some Business with You!

Davenport University was founded as a business school in 1866. A lot has changed, but one thing that hasn’t is our passion for shaping business leaders. Davenport’s Donald W. Maine College continues to produce outstanding graduates who are leading business practitioners in corporate settings of all sizes, around the world. 

In-Demand Careers

With above-average projected growth through the year 2020, a bachelor's degree in Business Management can make you more marketable than ever. The Bureau of Labor Statistics reports salaries ranging from $89,270 (i.e., Benefits Manager) to $108,260 (i.e., Marketing Manager in 2010). With a BBA in Management, you become a qualified candidate for a career in many industries:

  • Marketing/Advertising Manager
  • Benefits/Compensation Manager
  • Brand Manager (Product Manager)
  • Office Manager
  • Financial Manager
  • Insurance Manager
  • Agricultural/Farming Industry Manager
  • Corporate Departmental Manager
  • Trade Documentation Manager
  • Production Manager
  • Educational Management

Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • Many organizations across Michigan and the nation regularly hire DU graduates
  • Certified Global Business Professional (CGBP) Licensing is available to graduates

The DU Advantage

  • Online or in class
  • State-of-the-art online technology and support
  • Flexible virtual and in-classroom programs
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences

Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

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Full Curriculum


Management students gain skills in business fundamentals and specific management disciplines in a learning environment that balances textbook theory with real-world management application. Through varied learning methodologies, students are exposed to a wide range of management opportunities with emphasis on critical thinking and problem solving. Graduates earn a Bachelor of Business Administration degree with a major in Management and an elective specialty in Entrepreneurship, Financial Management, Global Project Management, Leadership Effectiveness, Risk Management and Insurance or Sustainable Business Development.

+ Internship required for DU employee guarantee.

**Which class should I take? When should I take it?  Please click here for a recommended program sequence.

Foundations of Excellence 39 cr.
ACES100 Achieving Career and Education Success 3 cr.
COMM120 Presentation Techniques 3 cr.
ECON200 Microeconomics 3 cr.
ECON201 Macroeconomics 3 cr.
ENGL109 Composition 3 cr.
ENGL110 Advanced Composition 3 cr.
ENGL311 Professional Writing 3 cr.
ENVS125 Introduction to Environmental Studies 3 cr.
MATH125 Intermediate Algebra 3 cr.
SOSC201 Diversity in Society 3 cr.
STAT220 Introduction to Statistics 3 cr.
HUMN Humanities Elective 3 cr.
SOSC Social Science Elective 3 cr.
Foundations of Business 32 cr.
ACCT201 Accounting Foundations I 4 cr.
ACCT202 Accounting Foundations II 4 cr.
BITS211 Microcomputer Applications: Spreadsheet 3 cr.
BUSN120 Introduction to Business 3 cr.
BUSN210 Professional Ethics 3 cr.
CISP112 Applied Information Technology 3 cr.
FINC211 Corporate Finance 3 cr.
LEGL210 Business Law Foundations 3 cr.
MGMT211 Management Foundations 3 cr.
MKTG211 Marketing Foundations 3 cr.
Major 43-46 cr.
BUSN225 International Business 3 cr.
BUSN303 Business Research 3 cr.
BUSN488T BBA Major Field Test 0 cr.
BUSN489 or MGMT490 Field Experience in Business or Management BBA Internship 3 cr.
BUSN495 Business Planning Capstone 4 cr.
FINC223/235/320 Entrepreneurial Finance/Financial Analysis for Business Managers/International Finance 3 cr.
GPMT287 Principles of Project Management 3 cr.
HRMG213 Human Resource Management 3 cr.
MGMT321 Organizational Behavior 3 cr.
MGMT357 Operations Management 3 cr.
MGMT440 Strategic Management 3 cr.
Plus four upper level Management electives from course options listed below or choose a Specialty: Management Electives may include any upper level MGMT courses and/or any of the following: (12-15) cr.
BUSN311 Business Planning for Entrepreneurs 3 cr.
HRMG314 Managing Change in Organizations 3 cr.
HRMG431 Negotiation and Dispute Resolution 3 cr.
MGMT290 Management Internship 1-3 cr.
MKTG320 Marketing of Services 3 cr.
MKTG345 Pricing Concepts and Methods 3 cr.
MKTG404 Business-to-Business Marketing 3 cr.
MKTG430 New Product Development and Innovation 3 cr.
SABR381 Study Abroad Experience 3 cr.
Entrepreneurship Specialty [MENT] (15) cr.
BUSN265 Entrepreneurship 3 cr.
BUSN311 or MKTG430 Business Planning for Entrepreneurs or New Product Development and Innovation 3 cr.
MGMT312 Creativity and Innovation 3 cr.
MKTG320 or MKTG345 Marketing of Services or Pricing Concepts and Methods 3 cr.
MKTG322 Digital Marketing 3 cr.
Financial Management Specialty [MGFN] (15) cr.
ACCT213 Cost Accounting 3 cr.
FINC212 Advanced Corporate Finance 3 cr.
FINC220 Money and Banking 3 cr.
Choose one area of emphasis: (6) cr.
Emphasis in Financial Analysis: (6) cr.
FINC235 and FINC320 Financial Analysis for Business Managers and International Finance 6 cr.
or Emphasis in Investments: (6) cr.
FINC215 and FINC402 Investment Planning and Portfolio Management 6 cr.
Global Project Management Specialty [CTGT] (12) cr.
GPMT385 Project Scheduling with Agile 3 cr.
GPMT400 Project Financial/Risk Analysis 3 cr.
GPMT410 Global Sourcing for Projects 3 cr.
GPMT446/490/499 Project Quality Management or Project Management Internship or Certified Project Management Professional Preparation 3 cr.
Leadership Effectiveness Specialty [MGLE] (12) cr.
HRMG314 Managing Change in Organizations 3 cr.
MGMT375 Leadership Theory and Discovery 3 cr.
MGMT420 Ethical Leadership and Corporate Social Responsibility 3 cr.
MGMT435 Leadership Challenges Seminar 3 cr.
Risk Management and Insurance Specialty [RMGI] (15) cr.
RMGI221 Principles of Risk Management and Insurance 3 cr.
RMGI322 Personal Insurance 3 cr.
RMGI323 Commercial Insurance 3 cr.
RMGI420 Insurance Company Operations and Regulations 3 cr.
RMGI454 Risk Management 3 cr.
Sustainable Business Development [SBDV] (15) cr.
MGMT330 International Management 3 cr.
MGMT370 Sustainability Principles and Theories 3 cr.
MGMT413 Sustainable Supply Chain Management 3 cr.
MGMT420 Ethical Leadership and Corporate Social Responsibility 3 cr.
MGMT450 Sustainable Global Business Design and Strategy 3 cr.
Open Electives 3-6 cr.
Recommended Open Electives (any specialty) (6) cr.
MGMT290 Management Internship 1-3 cr.
MGMT490 Management BBA Internship 3 cr.
Recommended Open Electives for Risk Management and Insurance Specialty (select two) (6) cr.
RMGI410 Insurance Proposals and Negotiation 3 cr.
RMGI490+ Risk Management and Insurance Internship 3 cr.
MKTG212 Professional Selling 3 cr.
MKTG320 Marketing of Services 3 cr.