Back to Home
Apply Now

Contact a DU admissions representative and see your future, today.
Call us today at 1-800-686-1600.

Skip to Program Curriculum

Marketing: The Business of Doing Business

The Davenport University BBA in Marketing prepares you for a fast-growing field that promises exciting opportunities for success. You’ll learn creative and critical-thinking skills, decision-making and analysis and change management as part of this focused, practical “hands-on” program.  

Specialty Focus Options

You may choose to explore a degree concentration to focus on a particular specialty by electing additional courses in one of our specialties.

  • Advertising and Promotion
  • Business to Business
  • Sports Marketing

The Sports Marketing specialty is our newest focus area, created in response to significant future opportunities expected to emerge in this top ten largest U.S. industry. Davenport tracks trends and projections to bring you the most valuable return on your educational investment.

Why Davenport?

The U.S. Bureau of Labor Statistics (BLS) projects that marketing position opportunities will continue to grow at a steady pace through 2020.This far-reaching need for marketing expertise makes this degree a field of study that stands the test of time. A recent survey shows 95% of Davenport University marketing grads are working in marketing or a closely related field.

Our marketing curriculum is developed around teaching employer-centric skills. You'll have the unique opportunity to  apply them in “real-world” marketing applications. As you interact with area businesses you'll become "career-ready" gaining invaluable learning experiences, such as:

  • Developing advertising campaigns
  • Conducting and analyzing market research
  • Preparing marketing plans

The experiential learning component gives you first-hand, active learning you won't find just anywhere. It's one of the unique ways Davenport helps prepare you for success!

The Marketing major is also a great foundation for a Davenport MBA graduate degree.

In-demand Careers

The BLS reports the 2010 median annual salary for bachelor degree graduates as $108,260. This exceptional bachelor’s program will make you a contender for these well-paid, in-demand positions, including:

  • Advertising Account Exec
  • Customer Relations Manager
  • Digital Marketer
  • Director, Public Relations
  • Director or VP, Sales and Marketing
  • “Green” Marketer
  • Market Research Analyst
  • Product Manager
  • Sports Events and Athlete Marketing

The DU Advantage

  • Courses available both online and in classroom
  • State-of-the-art online technology and support
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences
Back to Top

Full Curriculum


Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application.  Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.  Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment.  Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Business-to-Business, Advertising and Promotion, Professional Selling, or Sport Marketing.


*It is strongly recommended that students choosing the Sport Marketing Specialty take six credit hours of Internship. This six credits could be completed as MGMT290S (3 cr) and MGMT490S (3 cr), MGMT290S (3 cr) and MKTG290 (3 cr) or MGMT490S for six credits.

**Which class should I take? When should I take it?  Please click here for a recommended program sequence.

Foundations of Excellence 39 cr.
ACES100 Achieving Career and Education Success 3 cr.
COMM120 Presentation Techniques 3 cr.
ECON200 Microeconomics 3 cr.
ECON201 Macroeconomics 3 cr.
ENGL109 Composition 3 cr.
ENGL110 Advanced Composition 3 cr.
ENGL311 Professional Writing 3 cr.
ENVS125 Introduction to Environmental Studies 3 cr.
MATH125 Intermediate Algebra 3 cr.
SOSC201 Diversity in Society 3 cr.
STAT220 Introduction to Statistics 3 cr.
HUMN Humanities Elective 3 cr.
SOSC Social Science Elective 3 cr.
Foundations of Business 32 cr.
ACCT201 Accounting Foundations I 4 cr.
ACCT202 Accounting Foundations II 4 cr.
BITS211 Microcomputer Applications: Spreadsheet 3 cr.
BUSN120 Introduction to Business 3 cr.
BUSN210 Professional Ethics 3 cr.
CISP112 Applied Information Technology 3 cr.
FINC211 Corporate Finance 3 cr.
LEGL210 Business Law Foundations 3 cr.
MGMT211 Management Foundations 3 cr.
MKTG211 Marketing Foundations 3 cr.
Major 43-46 cr.
BUSN225 International Business 3 cr.
BUSN488T BBA Major Field Test 0 cr.
BUSN489 or MKTG490 Field Experience in Business or Marketing BBA Internship 3 cr.
GPMT287 Principles of Project Management 3 cr.
MKTG212 Professional Selling 3 cr.
MKTG213 Advertising Foundations 3 cr.
MKTG310 Consumer Behavior 3 cr.
MKTG412 Marketing Research 3 cr.
MKTG421 International Marketing 3 cr.
MKTG430 New Product Development and Innovation 3 cr.
MKTG441 Strategic Marketing 4 cr.
Plus four Marketing electives [MKTG] or choose one of the following specialties: (12-15) cr.
Advertising and Promotion Specialty [MKAP] (12) cr.
MKTG214 Public Relations Foundations 3 cr.
MKTG306 Creative Strategies 3 cr.
MKTG314 Media Planning 3 cr.
MKTG322 Digital Marketing 3 cr.
Business-to-Business Specialty [MKBB] (12) cr.
MKTG305 Sales Management 3 cr.
MKTG311 or MKTG345 Channel Strategy or Pricing Concepts and Methods 3 cr.
MKTG322 Digital Marketing 3 cr.
MKTG404 Business-to-Business Marketing 3 cr.
Professional Selling Specialty [PRSL] (12) cr.
MKTG305 Sales Management 3 cr.
MKTG311/345/404 Channel Strategy or Pricing Concepts and Methods or Business-to-Business Marketing 3 cr.
MKTG342 Advanced Professional Selling 3 cr.
MKTG435 Professional Negotiations 3 cr.
Sport Marketing Specialty [MKSP] * (12-15) cr.
MGMT214 Sport Management Foundations 3 cr.
MKTG215 Sport Marketing 3 cr.
MKTG350 Sport Advertising and Promotion 3 cr.
Choose from the following: (3-6) cr.
MGMT223 Sports in Society 3 cr.
MGMT290S Sport Management Internship 3 cr.
MGMT490S Sport Management BBA Internship 3-6 cr.
MKTG290 Marketing Internship 1-3 cr.
Recommended Open Electives (any specialty) 3-6 cr.
MKTG290 Marketing Internship 1-3 cr.
MKTG490 Marketing BBA Internship 3 cr.