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Marketing, BBA
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Why Marketing?

With your marketing degree from Davenport University you will be poised to be a key contributor in developing marketing plans for your company’s strategic plan. This may include specific marketing strategies such as advertising, promotion, production, pricing and social media. We also include research and analytics to help you understand consumer needs and market opportunities.

Davenport University’s degree integrates the knowledge, skills, and abilities obtained through the learning of marketing concepts along with a compelling foundation in business. Learn to design marketing programs to accomplish marketing strategies and analyze marketing data and case studies.

 
The BBA in Marketing can be completed in-seat or online.
 
Download a PDF of this program.

Marketing Degree Specialties

Davenport offers many specialties to tailor your degree. After you have completed the core courses in the Marketing major, you will complete your degree with the College of Business elective courses or you can choose from one of the following specialties.
Advertising and Promotion: Develop an understanding of public relations and learn to recognize, examine, interpret, and implement public relations activities and communications. Learn strategies for operating in a global marketplace, online marketing to individuals with personalization services, traffic building and branding.
Sport Marketing:Explore the use of advertising, promotion and public relations to achieve sport marketing objectives. Focus is on building relationships and enhancing image perceptions among a wide variety of stakeholders, including community, industry, media journalists, customers and employees.
Business-to-Business: Identify the structure and distinguishing characteristics of business-to-business marketing. Topics include sales management, pricing concepts, digital marketing and business to business marketing.     
Professional Selling: Gain an understanding of the objectives of sales management and develop a working knowledge of the terminology, functions, and activities of sales management. Topics include sales management, pricing concepts, and professional negotiations.

Employment Opportunities

Marketing occupations are critical to the economy and expect to have significant employment opportunities in
the future. Some job opportunities include the folloowing:

  • Market Research Analyst
  • Director of Public Relations
  • Sports Marketing
  • Retail Sales Manager
  • Advertising Account Manager
  • Health Care Marketing Liason

Salary Information

Statistic

Resource

Starting salaries for Marketing

$43,678 in the U.S.

NACE

Starting salaries for Marketing

$40,507 in the Great Lakes Region

NACE

Average salaries for Market Analyst

$62,150 in the U.S.

BLS

Projected growth for Market Analyst

19% growth from 2014-2020.

BLS

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Full Curriculum

BACHELOR OF BUSINESS ADMINISTRATION  •  120 CREDITS  •  MKTG BBA

Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application.  Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.  Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment.  Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Business-to-Business, Advertising and Promotion, Professional Selling, or Sport Marketing.
 

Which class should I take? When should I take it?
2016-2017 Recommended Program Sequences for Marketing, BBA:

Marketing, BBA and printable pdf download

Specialty: Advertising and Promotion and printable pdf download

Specialty: Business-to-Business and printable pdf download

Specialty: Professional Selling and printable pdf download 

Specialty: Sport Marketing and printable pdf download 


Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN120 or BUSN*Introduction to Business or Business Elective3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major43-46 cr.
BUSN225International Business3 cr.
BUSN489 or MKTG490Field Experience in Business or Marketing BBA Internship3 cr.
GPMT287Principles of Project Management3 cr.
MKTG212Professional Selling3 cr.
MKTG213Advertising Foundations3 cr.
MKTG310Consumer Behavior3 cr.
MKTG412Marketing Research3 cr.
MKTG421International Marketing3 cr.
MKTG430New Product Development and Innovation3 cr.
MKTG441Strategic Marketing4 cr.
Plus four Marketing electives [MKTG] or choose one of the following specialties:(12-15) cr.
Advertising and Promotion Specialty [MKAP](12) cr.
MKTG214Public Relations Foundations3 cr.
MKTG306Creative Strategies3 cr.
MKTG314Media Planning3 cr.
MKTG322Digital Marketing3 cr.
Business-to-Business Specialty [MKBB](12) cr.
MKTG305Sales Management3 cr.
MKTG311 or MKTG345Channel Strategy or Pricing Concepts and Methods3 cr.
MKTG322Digital Marketing3 cr.
MKTG404Business-to-Business Marketing3 cr.
Professional Selling Specialty [PRSL](12) cr.
MKTG305Sales Management3 cr.
MKTG311/345/404Channel Strategy or Pricing Concepts and Methods or Business-to-Business Marketing3 cr.
MKTG342Advanced Professional Selling3 cr.
MKTG435Professional Negotiations3 cr.
Sport Marketing Specialty [MKSP](15) cr.
MKTG322Digital Marketing3 cr.
MKTG350Sport Advertising and Promotion3 cr.
SPMG370Sport Analtytics3 cr.
SPMG445Global Sport Industry3 cr.
Choose from the following:(3) cr.
MKTG290Marketing Internship3 cr.
MKTG490Marketing BBA Internship3 cr.
SPMG290Sophomore Sport Management Internship3 cr.
SPMG390Junior Sport Management Internship3 cr.
Recommended Open Electives (any specialty)3-6 cr.
MKTG290Marketing Internship1-3 cr.
MKTG490Marketing BBA Internship3 cr.