Back to Home
Sport Management, BBA
Apply Now

Contact a DU admissions representative and see your future, today.
Call us today at 1-800-686-1600.

Skip to Program Curriculum


Back to Top

Full Curriculum


Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.

* The use of a business elective must be approved by the Associate Dean.

***Which class should I take? When should I take it? Please click here for the program sequence. (pdf download)



Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Sport Management26 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
MKTG210Sport Marketing3 cr.
SPMG211Sport Management Foundations3 cr.
Major46 cr.
BUSN303Business Research: 21st Century Tools3 cr.
BUSN488TBBA Major Field Test0 cr.
FINC223 or FINC235Entrepreneurial Finance or Financial Analysis for Business Managers3 cr.
HRMG213Human Resource Management3 cr.
LEGL334Legal Aspects of Sport Management3 cr.
MKTG212Professional Selling3 cr.
MKTG350Sport Advertising and Promotion3 cr.
SPMG275Athletic Leadership and Coaching3 cr.
SPMG290Sophomore Sport Management Internship3 cr.
SPMG364Sport Operations and Facilities Management3 cr.
SPMG370Sport Analtytics3 cr.
SPMG385 or SABR381Special Topics in Sport or Study Abroad3 cr.
SPMG390Junior Sport Management Internship3 cr.
SPMG421Sport Governance and Regulation3 cr.
SPMG445Global Sport Industry3 cr.
SPMG495Sport Management Planning Capstone4 cr.
Open Electives9 cr.